Morrisons to partner with Motor Fuel Group in forecourt convenience pilot
Morrisons is to pilot a convenience food offer in five petrol filling station shops owned by Motor Fuel Group (MFG).
The pilot will start by the end of the year and will allow Morrisons to supply branded and own-brand food to the forecourt stores.
The shops, all above 1,200 sq.ft, will be branded Morrisons and will receive deliveries of fresh and ambient food through Morrisons logistics network.
David Potts, Chief Executive of Morrisons, said: “As we said at our recent interim results, we want to consider new opportunities to Serve Customers Better in the convenience market where the capital commitment is low and the Morrisons resourcing is light-touch. This pilot in Motor Fuel Group filling stations will allow us to trial one opportunity in this growing channel.”
MFG has 373 stations operating under the BP, Shell, Texaco and JET fuel brands. This makes them the second largest independent forecourt operator in the UK.